Hismile PTY LTD

Hismile is the leading Smilecare brand in the world. Oral care has long been dominated by mass legacy brands that created a stagnant, price-sensitive, and brand-agnostic environment. We have single-handedly changed consumer perception of the category through the premiumisation and masstige positioning of our brand. Similar to the evolution seen in beauty categories like Haircare and Skincare, the beautification of oral care has created disruption not seen in over 100 years. Through innovative NPD—often resulting in viral marketing—and a strategic narrative approach to storytelling, we’ve succ…