McBride Research Labs

Design Essentials was founded in 1990 by Cornell McBride Sr. to bring high-performance, salon-grade hair care to professionals and clients alike. Today, we remain family-owned and rooted in community, with over 80 products distributed globally —all crafted with care, backed by science, and trusted by generations. We are: - Inclusive of all hair types & textures, from 1A–4C - 35+ years of textured hair care legacy - Minority-owned & operated - Deeply committed to serving the community