Nijito Co.,ltd.

Nijito Co., Ltd. is a "Pro-Aging Company" established in 2013 in Japan. Our mission is to support individuals in embracing self-acceptance and exploring new possibilities, regardless of age or circumstances. We develop and nurture brands that align with this philosophy, offering products that gently assist people to feel better about their current selves. Our main brands, such as haru, focus on natural hair and skincare, promoting a value that embraces the natural changes in life. We aim to be a supportive presence for everyone's future journey.