Pure & Cimple Skincare

Restore what midlife takes. Pure & Cimple is the first skincare brand built specifically for perimenopausal and menopausal skin - fusing 5,000 years of Vedic Ayurveda with modern biomimetic science. Founder Preeti Luthra, a 20-year tech veteran, formulated her own vitamin C serum during perimenopause when nothing on the market addressed her changing skin. A dermatologist tested it and called weeks later - "the best I've used." We address what midlife actually does to skin: 30% collagen loss in the first five years post-menopause, barrier breakdown, and microbiome disruption. Barrier-first, ho…