VVV Inc.

VVV Inc., founded in 2021 in Tokyo, develops and markets Limerime, a sustainable sanitary brand made from natural, biodegradable materials. The company addresses multiple issues surrounding menstruation—ranging from education and period poverty to environmental concerns caused by conventional disposable products. By offering safer, eco-friendly alternatives and promoting awareness, VVV works to create a society where menstrual care is accessible, sustainable, and free from stigma. Its mission is to protect both people and the planet while fostering positive change across generations.